Mobility as a Service (MaaS)
The idea and discussion about shifting away from personally-owned modes of transportation towards mobility provided as a service is not new.
Nevertheless, somehow we still beat about the bush. There is no real breakthrough for a holistic concept. However, car-sharing is probably the one, that is most known and discussed.
In times where consumer desire for MaaS has increased significantly and e.g. the Automotive industry suffers from noticeable sales drops, it is now the best chance to concretize the several new business development opportunities, that MaaS provides.
Here are some of the business opportunities I see in Automotive by combining changing consumer desire towards mobility, ownership and sustainability by offering services:
- car-sharing concepts
- user-based insurance models (dynamic policies)
- Financial packages / offerings
- data-driven infotainment
- location-specific service as parking solutions etc.
- aftersales-models for maintenance, part maintenance, tires etc.
- services, that do not have anything to do with the car but with the journey the car is used for (hotels etc.)
Big data analysis will help you to anticipate consumer behavior. Learn also from other industries as e.g. retailers.
Partnering with IoT players can result in additional opportunities.
The digitalization of society opens up for further opportunities into whatever area and partnering with tech experts can boost the business significantly.