Karina Goos
International, commercial mindset
I am German, 53 years old and have been working and living in Denmark for 14 years. Before I settled in Denmark, I worked in the Netherlands and more than 10 years in Germany, too.
During my career I have been working for international operating companies as e.g. Bosch and Hella as well as private-equity and family-owned enterprises.
I am a person, who thinks out of the box and thus have reached excellent results in my various leadership roles.
Moreover, I am analytically strong and quick to gain an overview of an industry and its decision chains.
I am a commited business-orientated pragmatist, with good interpersonal and collaboration skills.
I appreciate honesty, openess and decency.
Karina Goos
International, commercial mindset
I am German, 53 years old and have been working and living in Denmark for 14 years. Before I settled in Denmark, I worked in the Netherlands and more than 10 years in Germany, too.
During my career I have been working for international operating companies as e.g. Bosch and Hella as well as private-equity and family-owned enterprises.
I am a person, who thinks out of the box and thus have reached excellent results in my various leadership roles.
Moreover, I am analytically strong and quick to gain an overview of an industry and its decision chains.
I am a commited business-orientated pragmatist, with good interpersonal and collaboration skills.
I appreciate honesty, openess and decency.
LinkedIn
Mail: mail@karinagoos.com
Phone: +45 23 47 60 61
CVR-No.: 40 55 59 19
Mini MBA Sustainability Management 2022-2023
Aros Business Academy
Board Education 2019
Business Academy, Århus
Mini MBA 2016 – 2017
Probana Business School
Contribution to the board of directors
I aim for adding real value to your business, so that my contribution leads to increased earnings including a plan for how the company can constantly evolve positively through employee trimming, innovation, digitalization and general renewal.
I strive to ensure that every strategy is developed based on your company’s current situation and that we have a clear picture of where we come from, where we want to go and how we reach the desired goals.
Professional competences
- Strategic, international business development with focus on Go-To-Market strategies, development of dealer network and E-Export.
- Digitalization – primarily to strengthen the entire value chain: From the digital customer journey and marketing to service & partner concepts as well as Software-as-a-Service (SaaS) & subscription business models.
- M&A / Strategic partnerships & alliances: I have been part of the acquisition of several companies, that strengthened the value chain with either product or software development.
- Special cultural competences – I am German and have worked and lived in several European countries, where I have a wide professional and personal network.
All areas where I have been challenged and successfully delivered solutions for many years
Personal skills
Personal skills, that enable me to navigate, lead and succeed in an environment of constant change
- I am a creative, listening leader, capable of solving complex issues and finding direction in a changing world.
- I am able to read the patterns in the market – and in the world in general – and dare to act on them. In particular, I have a good sense of what trends are growing and thus going to draw the future, which is crucial for setting a direction.
- Overview, empathy and intuition are a very crucial part of my decision making, which are supported by data (if necessary) to ensure competitiveness in a fast-moving world.
- I am a trustworthy listener with a genuine desire to help and guide; that is why I am often able to uncover the potential in people in a 360 degree perspective.
Professional network
My network is crucial to me. Here I gather ideas, sparring and keep myself up-to-date on important board work subjects.
Among others:
- International, professional network in various industries
- DI – Danish Industry
- Woman on Board network, DI (Danish Industry)
- Member of the Danish Management Society Group VL (VL63 group)
- Member of the German-Danish Chamber of Commerce
- Business Mentor at Business Kolding
- Mentor at Lead the Talent
Profit from my wide network across markets and industries
Professional experience
I have + 15 years of international senior management experience, in the technical, developing industry and IT / SaaS with a profound expertise in automotive and transport industry. In my management positions in Denmark as well as abroad I have been responsible for strategic Business Development, Sales & Marketing as well as Product Management.
I believe in “human being first” (empathic leadership) and thus I have delivered significant results in my various management positions, because I have focused on developing people and organizations in the professional context I entered.
Today I work as strategic adviser and freelance leader for several companies. Among others as Co-CEO at Care4farm ApS (IT / SaaS industry), that sells digital monitoring equipment and Software-as-a-Service to the agriculture and food industry. I have the full commercial and operational responsibility with a focus on international scaling and further development of digital services.
In addition I work in several boards and advisory boards of numerous companies across different industries.
Furthermore, I work together with Business Kolding. As a Business Mentor I make my knowledge available to Danish SMEs and help with business scaling – among other things: capital raising, international growth, digitalization and organizational development.
Board Positions
Board Member
at Digital Revisor A/S
2023 –
Board Member
at Bluewhale ApS
2021 –
Advisory Board Member
at Autosource Group A/S
2022 –
Advisory Board Member
at Kystnær
2022 –
Board Member
at RAZSpa ApS
2022 – 2023
Board Member
at Frisenvang ApS
2019 – 2022
Board Member
at Bestyrelseskvinder (local council East Jutland)
2020 – 2022
Advisory Board Member
at First Finance ApS
2023 – 2023
Advisory Board Member
at Lakor ApS
2021 – 2023
Advisory Board Member
at Maerk ApS
2021 – 2022
Advisory Board Member
at evolvT United ApS
2020 – 2022
Advisory Board Member
at Agile Automotive ApS
2021 – 2021
Board Member
at Digital Revisor A/S
2023 –
Board Member
at Bluewhale ApS
2021 –
Advisory Board Member
at Autosource Group A/S
2022 –
Advisory Board Member
at Kystnær
2022 –
Board Member
at RAZSpa ApS
2022 – 2023 –
Board Member
at Frisenvang ApS
2019 – 2022 –
Board Member
at Bestyrelseskvinder (local council East Jutland)
2020 – 2022
Advisory Board Member
at First Finance ApS
2023 – 2023
Advisory Board Member
at Lakor ApS
2021 – 2023
Advisory Board Member
at Maerk ApS
2021 – 2022
Advisory Board Member
at evolvT United ApS
2020 – 2022
Advisory Board Member
at Agile Automotive ApS
2021 – 2021 –
Here you can learn more about my positions and responsibilities in the several companies I have been working for.
Co-CEO at Care4farm ApS
Shared CEO responsibility with the company owner.
Denmark
2022 – Today
Chief Commercial Officer
Member of the Executive Managment / Reporting to CEO.
Denmark
2021 – 2022
Business Development Manager
Member of the Executive Managment / Reporting to CEO.
Denmark
2020 – 2020
Head of Group Marketing
Reporting to CCO / CEO.
Denmark
2018 – 2020
Product & Marketing Manager
Member of the Executive Management / Reporting to CEO.
Denmark
2015 – 2018
Dual Leadership Role:
1. Head of Product Marketing – HC CAR/GO brand
2. Head of Marketing Communication – All Bosch brands, Rotating Machines Business Unit
Reporting to Global Marketing Director.
Denmark
2010 – 2014
Head of Marketing Benelux
Member of the Senior Management / Reporting to Sales- and Marketing Director Benelux.
The Netherlands
2007 – 2010
PA to the CEO Aftermarket & Special OE
Germany
2000 – 2007
PA to the Head of International Product-Management and – Marketing
Germany
1994 – 2000
